The 3-Minute Rule to Beat Dry Skin

Using lotions and creams but still have itchy, flakey, dry body skin?

Did you choose the correct cream, or was it a misstep? That lotion seems ineffective as your skin continues to beckon for more moisture.

Why are you getting such little benefit from a product that’s supposed to solve a problem, and what can you do?

Putting lotion on top of already dried-out skin is relatively ineffective. Since our bodies are primarily composed of water, it’s essential to replenish what’s been lost.

In high-humidity environments, that hydration level remains consistent (giving the English their characteristic plump and radiant skin). However, living in Southern California means we contend with a semi-arid climate all year with the attendant lower humidity levels, which pull water from the skin 24/7. This effect intensifies in winter when the moisture-sapping heating in offices, cars, and homes.

Adding more of it is the most effective way to combat moisture loss. By moisture, we mean water, but water evaporates incredibly quickly. Sealing in that newly added moisture is the critical step in regaining and maintaining moist, supple skin that feels good and looks good. Que the 3-minute rule. In about 3 minutes, any moisture in your skin starts to evaporate in what’s called transepidermal water loss.

“The optimal time to do this is within three minutes of stepping out of the bath or shower.”

Is the product itself crucial?

Absolutely. A no-frills lotion can work wonders for younger skin in locking in moisture because the epidermis is still fairly thick. However, if you’re over 35 or struggle with chronic dryness, a richer cream or balm packed with ceramides and lipids will become your indispensable ally after bathing. Thin skin allows moisture to evaporate at higher levels.

Some product suggestions

Over-the-counter lotions that can make a difference include Aveeno, CeraVe, Eucerin, and Cetaphil. These brands also offer creams that cater to various skin needs. For those dealing with excessively dry skin, look for creams enriched with lipids. These include nourishing vegetable oils like almond, avocado, safflower oil, shea butter, and jojoba seed oil.

Tip 1: A routine light exfoliation is a big help. Dead skin cells can create a barrier to water, lotions, or creams. A soft body brush, an exfoliating lotion with glycolic acid, or even washing with a cotton washcloth helps prepare skin to absorb moisture better for any product you use.

Tip 2: If you’re drier than than and want a restorative moisture boost, the idea of “slugging” actually has value. After your shower or bath, apply moisturizing cream, and then seal it in with an occlusive product like Vaseline, Aquafor or CeraVe’s Healing Ointment. Use a thin layer overnight. It’s not particularly elegant, but it can give you a head start on improving your skin’s moisture retention, especially on your arms and legs.

Staff favorites?

We all have a love affair with Avene’s Melt-in Body Balm (found on our Avene partner store). Another workhorse is ISDIN’s Body Lotion with 10% urea.